Transformative Storytelling
Where editorial expertise meets modern media strategy.
Where editorial expertise meets modern media strategy.
What We Do
Broadcast-quality podcasts, documentary features, investigative video, and multi-platform series — produced with network-newsroom editorial rigor from concept to distribution.
Learn MoreMedia landscape mapping, story angle development, pitch materials, journalist relationship building, and direct producer outreach to move your story from proposal to air — and sustain earned media momentum over time.
Learn MoreInsider broadcast media training for PR and communications teams — pitch fundamentals, live workshop, landscape strategy, and on-camera coaching drawn from 15 years of network production.
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Founded By
Award-winning journalist and production leader Tracy J. Wholf has held editorial roles at CBS News, ABC News, ESPN, National Geographic, and PBS — building climate journalism units from the ground up, producing longform and documentary content recognized with duPont-Columbia and Emmy awards, and developing multi-platform content strategies across breaking news and enterprise reporting.
WereWHOLF Media was founded in response to a media landscape in transformation — one where traditional broadcast and digital pathways increasingly intersect with new platforms and voices being built in real time by a new generation of media creators.
Through WereWHOLF Media, that expertise is now available directly to independent creators, nonprofits, and corporate clients who need more than a consultant. They need a strategic partner who understands both the craft of storytelling and the realities of today's media ecosystem.
About Tracy & WWMWho We Serve
Documentary filmmakers, podcasters, and journalists building their editorial voice and audience strategy.
Advocacy organizations and foundations that need to translate mission into media that moves people and funders.
Companies navigating communications strategy, launching new content initiatives, or preparing for high-stakes media moments.